How can you:

- quickly measure site’s search engine optimization?
- estimate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track search engine optimization progress quickly.

For a Internet optimizer, data is the single most strong weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t play hard with data, neither customers nor the industry will take you seriously.

2. Data tells you how well you are doing.
I am all about customer feedback but first thing you got to do is root through your proper data to find your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your business.

I am all for automation in my company because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can keep track of your search engine optimization progress quickly and easy, just like thousands of SEO professionals do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are vital for SEO reporting, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure audit data

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